Driving along any major road in America, we are bombarded by signs. Every major brand has its own unique design of sign: style, shape, color, font, etc.
Think about it: a company pops into mind, and usually the sign will correspond.
Josef Schulz, a Düsseldorf-based photographer, captures images and edits them into a new way to look at them. His pictures make up his latest exhibition, "Sign Out," at the Galerie Heinz-Martin Weigand.
The signs are empty, without the makeup of font or words, and erasing certain colors. It is a very interesting piece, something that correlates to the recession, maybe. All in all, this work screams America.
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