Everything is going wireless, untangible, anything. Movies being rented from Blockbuster is a thing of the past. Netflix is the new hit. But now, Cable and Studios unite to make movies on demand the #1 choice accoring to the nyt.
Blockbuster is seriosuly declining. But Studios like Warner Bros don't want to upset retail partners like Walmart and Best Buy by promoting this new way to watch. "On-demand usage soared 20 percent last year. On-demand rentals are also more profitable for studios than traditional rental options. Blockbuster gives studios about 25 cents of every dollar spent on movie rentals; on-demand services deliver as much as 65 cents of every dollar to the studios."
Participating studios include Warner, 20th Century Fox, Focus Features, Lionsgate, Rogue, Sony Pictures, Summit Entertainment and Universal. Notably absent are Paramount and Walt Disney. Cable partners include Armstrong, BendBroadband, Brighthouse, the iO digital unit of Cablevision, Comcast, Cox, Insight and Time Warner.
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